Thursday, March 9, 2017

University of Wisconsin Athletics: Marketing Intern (2017-18)

Important Internship Details

Deadline to Apply: Sunday, March 19, 2017
Dates: Aug. 2017 - May 2018
Location: Madison, WI
Commitment: 10-20 hours/week
Salary: $9.00/hr


The UW Athletic Department is currently accepting applicants for student internships in the Athletic Marketing Office.  These intensive internships will provide hands on experience in Division I college athletics.  Those who have a desire to work in sports marketing and a passion for athletics are encouraged to apply.  The internships begin in August 2017 and conclude in May 2018. Applications will be accepted until Sunday, March 19, 2017.

How to Apply

Click Here to Apply via BuckyNet

– OR –

Email a PDF Cover Letter (1) and Résumé (2) to the Assistant Director of Marketing (and Spring 2017 SBC Guest Speaker), Drew Pittner-Smith. Applicants should also include their name and desired term in the email's subject line. 

Learn More
Follow Wisconsin Athletics on Twitter 
Follow Wisconsin Athletics on Instagram 

Badgers Give Back: Community Relations Intern (Summer & Fall 2017)

Important Internship Details

Deadline to Apply: Friday, April 7, 2017 
Dates: Summer & Fall 2017 Semesters
Location: Madison, WI
Commitment: Part-time
Salary: $9.00 - $10.00/hr

How to Apply

Click Here to Apply via BuckyNet

– OR –

Email a PDF Cover Letter (1) and Résumé (2) to Jackie Davenport. Applicants should also include their name and desired term in the email's subject line. 

Learn More
Follow Badgers Give Back on Twitter
Follow Badgers Give Back on Instagram

Tuesday, March 7, 2017

Speaker Spotlight: Ian Kenyon

March 1, 2016


Ian Kenyon was born and raised in Eau Claire, Wisconsin, where he currently resides working as an NFL associate editor for Bleacher Report. Bleacher Report is a division of Turner Sports, and one of the leading digital destinations for team-specific sports content and real-time event coverage, per the company’s website. It is also one of the fastest-growing digital properties in the U.S. 

Kenyon attended Bowling Green State University, located just south of Toledo, Ohio. During his time as undergraduate there (2006-10), he gathered sports experience working with sports teams under various titles, such as a summer merchandising/retail intern for the Toledo Mud Hens and media relations manager for the Lake Erie Monarchs.In his junior year of college, Kenyon co-founded Sideline Scouting along with some of his college roommates from Bowling Green. He and his partnered roommates have produced 390-page guides for the NFL Draft every year since the website’s inception back in 2009. Kenyon maintains vice presidential status of the company today.  

In 2010, Kenyon graduated from Bowling Green with a B.S. in Education and Sport Management & Enterprise. His first post-graduation position came as the operations trainee for the Durham Bulls – a Triple-A minor league baseball team based in Durham, North Carolina. After a six-month stretch in Durham, Kenyon took a position as a video scout for Baseball Info Solutions in Coplay, Pennsylvania. His responsibilities included scoring and charting Major League Baseball games as well as writing defensive scouting reports. 

Kenyon excelled as a video scout, and within another six months he was contacted by ESPN and offered a position as a statistics analyst in the company’s Bristol, Connecticut, headquarters. There, he controlled play-by-play applications and conducted research for ESPN’s statistics and information group. Next, Kenyon returned to Baseball Information Solutions in April 2012 as a minor league scorer, but this time working out of New Britain, Connecticut. Kenyon was later contacted by Bleacher Report and offered an interview for the NFL associate editor position in 2012, but was not offered the position itself after the initial interview. 

Shortly afterwards, Bleacher Report returned to Kenyon interested in offering him an interview for the same position once again, and Kenyon made the most of his second chance. In July 2012, he began working for Bleacher Report as the NFL associate editor. The responsibilities of his current position include managing and hiring NFL feature columnists for Bleacher Report, along with heading the production, creation and execution of the media outlet’s content for the NFL department. 

For SBC members actively seeking employment or internships in the sports industry, especially sports journalism/media coverage opportunities, Kenyon had this to say: 

On most critical aspect of success for working in sports…
  • “Networking is huge. It’s not who you know, it’s who knows you. You may think someone in the industry with great connections remembers you after meeting them, but they need to know your name. That’s why to going events, going to the Senior Bowl, going to the NFL Scouting Combine is huge.”

On how to best connect with professionals across the sports industry…
  • “Twitter is an incredible tool for people your age. When I was in college Twitter was just getting off the ground and it had nothing like the impact it has today in sports journalism. It’s a great way to engage in a lot of productive conversation.”

On pursuing unpaid internships in the sports industry…
  • “It’s unrealistic to expect you’ll land a paid writing position as your first experience in the sports industry. I’ve never hired anyone who hasn’t written for free before. It’s how you get discovered.” 

On greatest current challenges/goals facing major sports media outlets…
  • “Monetizing social media is one of the greatest challenges that major sports media companies like Bleacher Report and ESPN are trying to solve. So much content is being created through mediums like Snapchat or Facebook, but they’re still not bringing ad revenue from those social platforms.”

On path to success in the sports industry…
  • “Find something that doesn’t feel like work to you. If you can find something like that, that’s exactly what you’re looking for.” 

Thank you to Ian Kenyon for making the trip down from Eau Claire and taking the time to share his invaluable insight with our club about the ins and outs of working for a company like Bleacher Report as well as the sports journalism industry. 

Learn more about Ian Kenyon
Follow Ian Kenyon on Twitter: @IanKenyonNFL
Read the latest content by Ian Kenyon

Learn more about Bleacher Report
Follow Bleacher Report NFL on Twittter: @BR_NFL

Saturday, March 4, 2017

Speaker Spotlight: Doak Geiger

Feb. 20, 2016

SBC was thrilled to have current University of Wisconsin-Madison lecturer Doak Geiger come and speak to the club about both his decorated history in the world of corporate marketing and promotions and his upcoming sports marketing class here at the Wisconsin School of Business.

Geiger’s father named him after Heisman Trophy winner and Detroit Lions running back Doak Walker. Geiger attended Illinois State University and graduated with a B.S. in Organization and Management in 1977. At ISU, Geiger was part of the sports business club as well as a member of the swimming team.

Geiger began his professional career with a company called Borg Warner Automotive. During his five years with the company, Geiger was promoted to a position Investor Relations to handle grievance procedures, contractual negotiations and administration.

In 1982, Geiger took a marketing position with Miller Brewing Company in Milwaukee, where he specialized in sports marketing and promotions, event marketing, and new products with the Miller brand. He also returned to the classroom as a graduate student at Syracuse University (1982 – 1984), and earned an MBA in Organization and Management from the Martin J. Whitman School of Management.

During his experience with MillerCoors, Geiger worked with some of the biggest names in the entire sports industry, such as the NFL, MLB, NBA, CBS Sports, NBC Sports, NASCAR, USA Olympics, Special Olympics and countless more. After 12 years with Miller, Geiger left the brewing giant to found his own marketing company, Geiger & Associates Strategic Marketing, LLC in 1994, and continues to serve as the principal marketing consultant today.

In 1999, Geiger joined the world of academia as an adjunct instructor at the University of Wisconsin-Milwaukee, teaching various sales and marketing classes focused on sporting events and promotions. In the fall of 2016, Geiger became a part of the University of Wisconsin-Madison’s Wisconsin School of Business as an adjunct lecturer for Marketing 415. He will also head one of UW-Madison’s first official sports marketing classes in school history, which will be introduced during the summer 2017 semester.

For SBC members actively seeking employment or internships in the sports industry, especially sports marketing opportunities, Geiger had this to say:

  • “Sports is a really tight network. It’s a relationship business.”
  • “If you want to succeed, you can’t be fan, and that’s not easy for a lot of people.”
  • “You have to be able to get along with a lot of different people and different walks of life.”
  • “Supply and demand in the sports industry means low number of jobs, but a ton of people chasing them. You’re not going to make as much money in sports business marketing (barring minimum exceptions at the corporate level) as you would in other fields. Although you may not make as much money, you may have more fun.”
  • “Long hours, sometimes unwanted travel. For example, I was gone 35 straight weekends working on the Rusty Wallace farewell tour. We’d start at the track at 6 a.m., we’d leave at 7 p.m.”
  • “Volunteer and network like crazy. Use resources such as TeamWorkOnline or Big Shoes Network. Introduce yourself to guest speakers in class who have experience in the sports industry.”
  • “Do what you love. Life is too short to hate what you’re doing. Find what you love to do and do it. Sometimes you don’t get what you want straight out of the gate in sports, but if you can see a way to get where you want, you never know what’s going to happen.”

Thank you to Doak Geiger for making the time to share with our club and teach us about the ins and outs of the corporate marketing and sports marketing business!

Learn more about Doak Geiger
Learn more about Geiger & Associates, LLC

Follow Doak Geiger on Twitter @DoakGeiger