Monday, November 7, 2016

Speaker Spotlight: Chris McIntosh

Oct. 12, 2016


SBC was thrilled to have former University of Wisconsin football star and current UW Athletics Associate Athletic Director for Business Development Chris McIntosh come and speak to the club to share insight into his position with the athletic department as well as his role in the department’s recent partnership with Under Armour.

A Pewaukee-native, McIntosh was a standout tackle for the Badgers football team coached by Barry Alvarez between 1996 and 1999. McIntosh earned All-American status in 1999 season. He was a key member of both Wisconsin’s 1999 and 2000 Rose Bowl championship teams before he was selected as a first-round NFL draft pick by the Seattle Seahawks in 2000. He is also a member of the University of Wisconsin Athletic Hall of Fame after he was inducted in 2014.

McIntosh returned to the University of Wisconsin-Madison in December of 2014 as the director of development, and less than two years later in February of 2016, he was named to his current role as the UW athletic director for business development.

For those seeking employment in the sports industry or collegiate athletics especially entrepreneurial opportunities, McIntosh had this to say:

·      I strongly encourage everyone to follow their passion, especially if you have a clarity about what it is you’d like to do with your career early on. Act on this passion.

·      Whether you want to pursue steps towards becoming more of an independently oriented entrepreneur or rather obtain a position with a much larger organization such as an athletic department, there is no right or wrong path to follow in sports business.

·      The ability to adapt and remain effectively versatile is what will continue to open doors and create opportunities along the way in sports business, especially if you do not know exactly what you’d like to do career-wise.

·      In order to achieve success as an entrepreneur, you have to have an eye for a business opportunity. A successful entrepreneur always asked themselves a couple questions, but really they ask themselves “What problem am I solving?”

·      An empathetic point of view is key to discovering all kinds of opportunities to enhance your customer’s experience and turns your relationship into more of a partnership than a transaction.

Thank you to Chris for making the time to share with our club and teach us about the ins and outs of the marketing and business development aspects of both entrepreneurial endeavors and working as an associate athletic director of UW Athletics!

Learn more about Chris McIntosh on

Follow UW Athletics on Twitter: @UWBadgers

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