Thursday, October 16, 2014

Speaker Spotlight: Madison Mallards

Rick Brostowitz and Tyler Isham met with Sports Business Club last Thursday to talk about the Madison Mallards, a local baseball club, and to give their stories and advice about how to break into the sports industry.

Rick Brostowitz is the Season Ticket Sales Manager for the Mallards. In general, he oversees all the ticket sales and helps promote special ticket packages, as well as contact ticket holders to get them to come back to games. Rick is a graduate of UW-Madison, and was actually a member of SBC as well. So far, Rick's professional career has included internships with ESPN Milwaukee, the Lakeshore Chinooks, and now his present position with the Mallards. Rick is known to Mallards fans as "Dancing Rick" due to his dancing antics during ball games. You can watch him perform to "Single Ladies" here.

Tyler Isham is the Assistant General Manager for the Mallards. Tyler is in charge of running corporate services, advertising, marketing, the PR department, and oversees ticket sales as well. Tyler graduated from Beloit College. His professional career so far has included working as a Webcast Intern for the Mallards in the summer of 2011, followed by doing ticket sales for the Mallards, and eventually he moved up to a group sales/manager role. One other aspect of Tyler's job is to find sponsors for the Mallards, call celebrities, find social media promoters, and design bobbleheads and pocket schedules.

Advice from Rick and Tyler:

  • Have intent, work hard, and have a willingness to be there (your job/internship).
  • Everything you do in your career has to have a purpose.
  • When you're in class, in front of speakers, etc., think about how to use those things to better yourself as an individual and have a purpose for doing it.
Mallards Information
The Madison Mallards is a summer collegiate baseball team that plays in the Northwoods League and is composed of college baseball players from schools around the country. During the summer, the Mallards play 72 games in 75 days. Since the players are from different states, they spend their time in Madison living with host families in the area. 
The "Duck Pond"
This is the name of the Mallards stadium. A unique stadium, the Duck Pond offers great seat selection for little cost, making it the #1 spot for corporate/group outings in the city of Madison. There's grass seating, grand stand seating, the Tricor/West Bend Club, and the Duck Blind. The Duck Blind is a social area that, with a ticket to the area, includes all you can eat and drink for the duration of the game. It's very popular amongst the fans (and college kids as you might expect).
Tickets/Promotions
The Mallards offer many opportunities for families to come to games for a small price. They offer All-you-can-eat 7-game packs, Ticket and a hat $10 deals, and many more promotions like that. Tyler talked about how the Mallards view themselves as an entertainment company more than a baseball team. The games are very interactive, with fan participatory events occurring almost every inning. One main point that Rick mentioned was that it doesn't matter what age you are, doesn't matter where you sit, any one who comes to these games can have a fun time, and for a cheap price, too. 

Mallards Job Opportunities
  • Hire 27 interns every year.
  • Internships are available in almost every type of field. 
  • Great opportunity to start as a stepping stone for getting into the sports industry
  • Quote from Tyler: "I've never worked harder in an internship, but also never learned so much."
If you have any questions for Rick or Tyler, feel free to contact them!
  • Rick Brostowitz: Rick@mallardsbaseball.com
  • Tyler Isham: Tyler@mallardsbaseball.com 
Thank you to Ryan and Tyler for taking time out of their schedules to come talk to SBC! 


October 9, 2014: Grainger Hall, UW-Madison

Wednesday, October 8, 2014

Milwaukee Bucks Brand Ambassador

MILWAUKEE BUCKS BRAND AMBASSADOR


Job Description:  Represent the Bucks on campus in grassroots marketing initiatives to promote our product and recruit fans to attend games.  We are looking to hire 4-6 brand ambassadors per college campus within SE Wisconsin. 
Duties Include:
Ø  Attend campus events including set up and tear down of display booths, handing out promotional materials, data collection, and contest fulfillment
Ø  Promoting student/faculty discount programs by displaying and distributing marketing materials on campus and with nearby businesses. 
Ø  Assist marketing/sales department with development and execution of group sales with campus clubs, organizations, dorms, and faculty groups.
Ø  Assist the Bucks with other marketing initiatives as needed

Qualifications:
Ø  College student for 2014-15 school year 
Ø  Energetic, outgoing, personable and willing to interact with fans
Ø  Responsible, dependable, ability to work independently
Ø  Ability to work weekend events and nights as needed
Ø  Marketing / promotions experience a plus
Ø  Sales experience a plus

Email Resumes To:   promotions@bucks.com

Monday, October 6, 2014

Green Bay Packers Internship

GREEN BAY PACKERS, INC.

SALES & BUSINESS DEVELOPMENT INTERN – OFF SEASON


                Description:  The Sales & Business Development Department is responsible for generating revenue for the Green Bay Packers organization through the sale of corporate sponsorships and premium seating inventory (suites & club seats).

The department is also responsible for managing the relationships with corporate partners and premium seating clients.

Interns will be responsible for assisting the Sales & Business Development staff in day to day operations of the department. This includes, but is not limited to: client / partner relations, inventory management and the planning and execution of special events. 

                Timeframe:   Six (6) months: Mid-January / Early February, 2015 – Mid/Late July, 2015

This is a paid internship and entails 40+ hours during the work week (Monday-Friday). Interns may also be asked to work holidays and weekends as needed.

                     Location:  Internships are offered in the Green Bay and the Milwaukee offices. Please specify what office you would be interested in.

          Responsibilities: -Assist with day-to-day Sales & Business Development administrative needs.
-Prepare Sales & Business Development documents (sales decks, proof of performance, activation plans).
-Assist with correspondences from the Sales & Business Development.
-Assist with client hospitality at events.
-Assist with coordinating, planning and executing special events – including training camp.
-Daily computer work, power point documents, spreadsheets, etc.
-Other duties as assigned.


Qualifications:-Undergraduate degree (junior status minimum) in related field.
-Above average communication skills.
-Actual work experience in marketing, sports marketing or special events outside of classroom work.
-Must be able to work independently and as part of a team.
-Ability and willingness to work non-traditional hours, within a team environment.

          Supervised By:    Sales & Business Development staff


           Deadline:             Resumes and cover letters must be submitted by October 20, 2014 to:

 Contact:         Green Bay Packers
                        Attn: Human Resources
                        1265 Lombardi Avenue

                        Green Bay, WI  54304

Wednesday, October 1, 2014

Speaker Spotlight: Kristina Navarro

     Kristina Navarro attended UW-Madison from 2002-2003 with an intended major in Management and Human Resources before transferring to UW-La Crosse to get her B.S. in Business Administration, Sport Management. From 2007-2009 she received her M.A. in Sport Administration from UNC-Chapel Hill. Kristina returned to UW-Madison in 2009 to complete her Ph.D. in ELPA-HPCE (Educational Leadership & Policy Analysis - Higher, Postsecondary, and Continuing Education). She was also a NCAA student athlete from 2002-2006.

Kristina talked about a general overview of things in relation to "crafting your career trajectory," as she put it. Dr. Navarro advised students to align their passion with their purpose. She emphasized the importance of the relationships and networks that students need to make while in school. The best way to make these networks, she noted, is to volunteer/engage with the field, and start early by getting involved in anything you can in order to add things to your résumé and "get your foot in the door." Professor Navarro also stressed valuing class relationships, because these classmates could help you in the future.

She also talked about being intentional in your thoughts, energy and actions; have a purpose in what you are doing, and commit to it 100%. Kristina stressed to not settle for the status quo in the industry; be persistent, follow up with things, and show an interest in what others (like guest speakers) have to say.

Kristina offered up the following websites as ways of growing your network:

During the last part of her visit with SBC, Kristina approached the topic of grad school. She posed these questions/thoughts for a student to think about when considering schools:

  • Where can you be personally and professionally happy?
  • What networks do you want to foster? 
  • What is your end goal? (how is this program going to help you reach this goal?)
  • What are realistic schools and dream schools for you?
  • Know what the entrance requirements are, and get used to these requirements involving a personal statement, good grades, and an entrance exam
  • Be as FOCUSED as possible in grad school--study something as specific as possible


Lastly, Kristina talked about a summer study abroad trip she is coordinating through UW-Whitewater that will take place in Ireland, Netherlands, and Germany. If you attend this trip, you will receive 3 credits that are transferrable.

For any further information regarding her study abroad trip or any other questions you might have, please feel free to e-mail or tweet Kristina at:

  • kmnavarro@wisc.edu
  • @DrKMNavarro
Special thanks to Kristina for coming to speak with SBC!


September 29, 2014: Grainger Hall, UW-Madison