Thursday, April 17, 2014

Speaker Spotlight: PGA, Lauren Ries & Jason Mengel

Wednesday, April 16th. 7pm: Grainger Hall

SBC would like to extend a big THANK YOU to Lauren and Jason for coming to speak to the club!
Lauren Ries: Championship Marketing & Promotions Specialist at 2015 PGA Championship. Lauren had previously had been an intern for the PGA on three separate occasions and was also an Office and Volunteer Coordinator for the 2012 Women's Open. 
Jason Mengel: Championship Director for the 2015 PGA Championship at PGA America. Has had various intern and management positions with different golf tournaments since 1999 including RCA Championships, Buick Open, and PGA Championships. 

-27,000 members in the PGA
-Founded in 1916
-41 sections in the United States
-Own and manage four spectator golf championships which include: Senior PGA  Championship, PGA Championship, Ryder Cup, PGA Grand Slam of Golf
-Growth of the game initiatives (ex: Play Golf America)

The PGA Championship Itself
-      -One of four annually contested Major Championships
-       -Whistling Straits will become just the 7th venue to have played host to 3 or more PGA Championships
-       -PGA Champion receives the Rodman Wanamaker Trophy

This is a BIG event.
-28 hours of live network television all around the world
-Economic impact (100+ million dollars in 2013)
-Over 200,000 golf fans (25-30% come from out of state)
-Approx. 1,000 working press
-156 players
-3,000 volunteers
-10,000 temporary bleacher seats
-4,900 hotel room nights
-500,000,000 worldwide TV reach
-$25,000,000 operational budget
-1 PGA Champion

2 Main Aspects to the Event
-     1.Course Set Up and Playability (hole location, hole distance, mowing patterns, rope and stake location)
    2. Onsite Championship Office- more so the business aspect of the event. Opens +/- 24 months out from Championship, 7-8 full time championship staff by year of event who strategically plan, manage, and execute the business of the Championship; Including 10-12 million corporate hospitality sales, volunteer recruitment and training, ticket sales/marketing/PR, media relations, community outreach, and operational planning (traffic, security, vendor relations, etc.)

Getting Involved

Competitive field – be prepared for 2 things:
-Work hard (but play hard J)
-low initial salary

To be successful:
-Have a goal and determine what you need to do to get there
-Get a mentor… advice and networking is key
-Aggressively seek internships/volunteer opportunities
-Never burn any bridges

PGA Opportunities

-Summer 2014 Marketing intern
-2 additional positions available end of this year, full-time through event.
            -Volunteer Operations Coordinator
            - Office Coordinator

-Operations Assistants (feeder system for Ops staff at all events)
-Hospitality Volunteer program
**February recruiting period

Please reach out to the Exec Board with questions or for PGA contact info.

Monday, April 7, 2014

"We all Won at the Final Four"

Check out this piece written by Chancellor Blank on why the Badgers' appearance in the Final Four last weekend goes beyond the final score of the game. Interesting read on the widespread effect of sports.

Blank’s Slate

We all won at the Final Four

By now, you’ve read all of the basketball stories about the Badgers—their perseverance in the face of adversity, Coach Ryan’s first Final Four, and even theburgeoning broadcasting career of Nigel Hayes.
You also know all about Saturday night’s heartbreaking loss. We are incredibly proud of this team, Coach Ryan, and of all of our student-athletes.
Photo: Blank at the Final Four
And they truly are students as well as athletes.  If you didn’t see this New York Times article, you’ll want to read it.  
What might be hidden behind the scenes is how UW’s competitive success at this very high level benefits our entire institution.
For starters, we’ve had a chance to showcase not only our basketball program but also our institution to the entire country and world.
Our already powerful brand has received tens of millions of impressions in the media, online in social media, and through our institutional commercial, played at halftime on national TV.
People who may not have heard much about Wisconsin as a place to study or work might now have us on their list of top institutions.
One of my goals as chancellor is to do a better job of telling our story in Wisconsin and across the country. People who already live and work in Madison know what a great place UW is, but we need to reach out far beyond our area. And we have a very compelling story to tell.
In addition to success in athletics, we offer prospective students, faculty and staff a complete package of excellence in research and academics. The student experience is second to none. And Madison, surrounded by the arts and outdoors, is one of the best settings in higher education.  And all of this with tuition that is at the mid-point of the Big Ten.
After several of our past Rose Bowl trips, inquiries to admissions, campus tours, and applications all increased, helping us to continue to attract the best in-state and out-of-state students. I expect a very similar effect to take place after March madness is over.
Final Four merchandise sales also help boost scholarship assistance as royalty proceeds are evenly split between the Office of Student Financial Aid and the Athletic Department.   Wisconsin’s tremendous school spirit and demand for licensed product sales generated $3.3 million in royalties in 2013, which puts UW among the nation’s top 20 colleges and universities.
As you know, the university also depends on private support from its very generous base of alumni and friends.  Research suggests that donor dollars go up after a major athletic success (not long-term and not by huge amounts, but they do go up.)  I’m hopeful this success and the recognition the university receives this weekend give people one more reason to continue to support UW.
In the end, I am proud whenever our institution demonstrates excellence, whether in athletics, in education, in research and innovation, or in the successful lives of our alumni. Only a handful of universities can claim similar success across the board.
It was a very difficult loss. But for all of these reasons, Wisconsin was a winner at the Final Four.

Thursday, April 3, 2014

Guest Author SBC’s Joan Lawlor

5 Most Memorable Sports Ad Campaigns of Our Generation
By: Joan Lawlor

                  Although I am only beginning my studies in what I hope will be a long career in marketing, I thought it would be interesting to look at the most memorable sports television ad campaigns within our generation. I want to fully disclose that I have little expertise in the subject, but simultaneously as a consumer of many of the brands, is it wrong to consider myself an expert? So here is a list on what I believe to be the most memorable ad campaigns of our generation (in no particular order). Feel free to argue or agree with me as I explain why:
1.     Michael Jordan and Gatorade
Although I tried to keep the ads within my generation, this one stretches outside it by two years. The 1992 “Be like Mike” commercial quickly became one of the most iconic commercials in sports history. BE LIKE MIKE. The incredibly short and simple motto relates to everyone. I mean c’mon, who doesn’t want to be like Mike? Especially in this commercial as we see him not only dominate on the court with the Bulls, but also joke around with kids and play basketball with them. Using everyone’s favorite player and role model was advertising gold.
2.     Danica Patrick and Go Daddy
Can anyone even tell me what Go Daddy is? If you do know, can we agree that it’s because of the incredible provocative commercials with Danica Patrick. Barley anyone knew of this Internet domain registrar until Danica Patrick popped up on our TV screens as the sexy “Go Daddy Girl.” These commercials used sex appeal to get viewers to Google Go Daddy and find out more about the brand. Whether this was for good or bad, Danica’s hair blowing in the wind and her tight shirts worked for many individuals as they were encouraged to see more on the Go Daddy website. Using Danica as a spokesperson was both a sexy and smart move.
3.     Donavan McNabb and Campbell’s Soup
Who doesn’t love a mama’s boy? In this series of commercials marketing met reality as actors were ditched and a real life mother worked to best feed her son. Mothers felt they could trust another mother and they found that the soup must be hearty and healthy if an NFL player was using it. Seeing a mother and her son on screen tugged at one’s heartstrings and the banter between the two made for a family friendly campaign.
4.     ESPN: This is SportsCenter
From Adrian Peterson and David Ortiz, to Chad Johnson and many mascots of various teams, these hilariously awkward commercials combined both the hottest names and teams in sports. Taking both the reporters and athletes and throwing them into commercials showed how the reporters can be just as star struck or just as awkward as their viewers behind the scenes. These commercials made celebrities out of their anchors and made ESPN bigger and better than ever.

5.     Aaron Rodgers and Discount Double Check

I will fully admit that my bias may be showing the most in this last selection. But using any star athlete after they win any sort of championship is marketing genius – the only difficulty is paying for the athlete and making the ad memorable, rather than just saying “hey, this star likes our brand so you should too.” State Farm did a wonderful job turning a boring car insurance discount policy into a memorable motto, and along with the motto, a short dance. The commercials connect the crazy fans to not only Rodgers, but also two more of the Packers star athletes: Clay Matthews and BJ Raji. Both the fans and athletes in the commercials draw laughs, and it leaves viewers young and old talking and laughing about a simple car insurance policy.

Sports Media Conference - THIS SATURDAY!

Interested in a career in Sports Media? #TouchBaseTouchDown with UW-Madison PRSSA as we invite YOU to hear from speakers of the Green Bay Packers, Milwaukee Bucks, and Wisconsin Athletics!

Join us @ Grainger Hall 1295 on Saturday, April 5th from 11:30-2:30pm.

Link to register:

Facebook Page Event:

Registration begins at 11:00. Snacks and drinks provided. Business casual dress.

Conference Schedule:
11:00-11:30: Registration
11:30-12:10: Carey Bald - Assistant Director, Marketing and Promotions for UW Athletics
12:10-12:50: Dan Smyzcek - VP of Public Relations for the Milwaukee Bucks.
12:50-1:20: Networking & Snack Break
1:20-2:30: Aaron Popkey - Director of Public Affairs for the Green Bay Packers.

Carey Bald - Assistant Director, Marketing and Promotions for UW Athletics. Carey is an intercollegiate athletics marketing professional with a strong background in event planning and management, revenue generation, and fan engagement. Before working for UW Athletics, she worked in the Marketing Athletics Departments for Arizona State University and Virginia Tech.

Dan Smyzcek - VP of Public Relations for the Milwaukee Bucks. Dan has assisted the league at three NBA All-Star Games and at the 2006 NBA Finals in Miami. He has served the Bucks during six post-season appearances, including the Bucks appearance in the 2001 NBA Eastern Conference Finals.

Aaron Popkey - Director of Public Affairs for the Green Bay Packers. Aaron serves as the primary liaison with local and state government and civic officials, and also oversees external communications for all non-football departments, including Lambeau Field, the Packers Hall of Fame, marketing, community outreach, special events and tickets.

Tuesday, April 1, 2014

Job Opportunity

Matt Haen, a member of SBC and current intern for the Madison 56ers, would like to get the word out to the club that the Madison 56ers NPSL team is looking for a volunteer public address announcer to help announce games in Madison this summer from the end of May to early July.

Please email Matt ( and he will provide those who contact him with more details about the opportunity.